Client churn detection for agencies
Chin Wag reads every client call and email, scores the relationship, and hands you the evidence to save the account — while there's still time to.
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chinwag · client risk
Northwind Trading
Healthy▍
Harbor & Lane
Coastline Media
Bright & Co
Live preview of the risk board — use the switch in the corner to see it in dark mode.
Built for retainer businesses that live on relationships
- Fieldnote
- Arcline
- Hollow & Birch
- Pinnate
- Studio North
- Kelpline
- average early warning before a client says it out loud
0 days
average early warning before a client says it out loud
- of your calls and client emails read and scored
0%
of your calls and client emails read and scored
- to connect your calendar and inbox
0 min
to connect your calendar and inbox
- changes to how your team already works
0
changes to how your team already works
Clients don't churn suddenly. They drift.
The warning signs live in places nobody has time to read: a cooler tone on the last two calls, a reply that took four days instead of four hours, a sentence like the one being flagged here.
Your team can't re-read 400 emails a week. Chin Wag can — and it never gets tired, never plays favorites, and never assumes an account is fine because it's quiet.
Re: Q3 performance recap
Dana Reeves · dana@northwind.com · Tue 14:02
Risk score
12
Hi — thanks for sending the deck over. Before our call, I wanted to circle back on the results we discussed in March; the team still isn't seeing the movement we expected. To be transparent, leadership has started asking questions about the program, and we're reviewing our options for next quarter. Happy to talk it through Thursday.
Three steps. Then it just watches.
Connect your calls and inbox
Chin Wag joins your client meetings and reads your Gmail — read-only, matched to clients automatically by domain.
Every touchpoint gets scored
Rapport, reply latency, cadence, risk language. Each client carries a living red / amber / green status with the evidence attached.
Act before the renewal
The moment a client turns red, the account manager and their lead get told why — with an AI action plan to win the account back.
One quiet system watching every relationship.
The risk board
Every client, sorted by who needs you today. Red means act now — and it is never a black box.
Evidence, not vibes
Every status comes with the receipts: the quote from the call, the sentence from the email, the reply that never came.
Briefs before every call
Walk in knowing the history, the open wounds, and the plan. Generated from your own calls and emails — not a CRM form.
Alerts that reach you
A client turning red emails the AM and their manager within minutes. A weekly digest keeps the whole book honest.
Silence is a signal
Reply times stretching. Meetings not being booked. Chin Wag reads the quiet as fluently as the words.
And it coaches your AMs, too
The same calls power communication coaching — filler words, pace, confidence — so the relationship gets better, not just watched.
One saved client pays for it. Everything after is margin.
Revenue kept per year
$96,000
Catching 2 clients before the cancellation email — at $4,000/month — is revenue that never has to be re-sold.
Agencies sleep better with it on.
We found out a $9k/mo client was at risk three weeks before the renewal call. We kept them. That alone paid for years of this.
Maya Okafor
Founder, Fieldnote
The risk board replaced our Monday account-review meeting. It already knows what everyone was going to say.
Tom Whitfield
Head of Client Services, Arcline
The pre-call briefs are uncanny. New AMs sound like they have known the client for years.
Priya Nair
Account Director, Pinnate
Silence used to be our blind spot. Now a client going quiet shows up before anyone thinks to ask about them.
Daniel Rhee
Managing Partner, Studio North
I stopped dreading renewal season. We walk into every conversation already knowing where we stand.
Sofia Lindqvist
COO, Kelpline
It flagged escalation language in an email our AM had read twice and missed. That account renewed last month.
James Attwood
Client Director, Hollow & Birch
Questions agencies ask us.
How does Chin Wag read my client emails?
Through a read-only Gmail connection. Emails are matched to clients automatically by domain, scored for tone, latency and risk language, and never sent, moved or modified. Disconnect any time.
Which calls does it join?
Any client meeting on your connected calendar — Zoom and Google Meet. A notetaker joins, transcribes, and scores the conversation. You control which meetings are in scope.
What happens when a client turns red?
The account manager and their lead are emailed within minutes, with the evidence attached: the quote, the email, the trend. Each alert includes an AI action plan for winning the account back.
Do my account managers have to change how they work?
No. There is nothing to log, tag or update. Chin Wag reads the work that already happens — calls and email — and the risk board writes itself.
Is my client data used to train AI models?
No. Your transcripts and emails are processed to score your relationships and are never used to train models. Data is encrypted in transit and at rest.
How long does setup take?
About three minutes: connect your calendar, connect your inbox, invite your team. The first risk signals appear within the hour; scores get sharper over the first two weeks.
The next cancellation email is being drafted somewhere.
Connect your calendar and inbox today — Chin Wag starts reading the signals within the hour.